A conversation about Happiness Machines
Over the last couple of weeks I’ve been talking to BadatSports blogger Claudine Ise about my show at Roxaboxen. I loved every second of it. We talk about a number of different aspects in the show: why the drawings were so cheap, what the energy drinks to in the show, and of course celebrity culture. You can check out the whole thing by going here. In the meantime, I’ve posted the opening paragraph and question below.
Caroline Picard is a well-known artist, arts administrator, publisher and all-around indie maverick here in Chicago who runs The Green Lantern, a project that encompasses publishing, exhibition projects, and a daily blog. Needless to say, we are very fortunate to have her as one of our regular columnists here at Bad at Sports. When Caroline’s show Happiness Machines opened at Roxaboxen earlier this month (sadly, its run was short and the exhibition closed last weekend), I was personally very excited, because up until now I’ve never had the chance to see any of Caroline’s own work in person. Her core issues of interest — the notion of self, the construction of personal identity, and just what it is we mean when we talk about “happiness”– are subjects that I think about and puzzle over almost every day. I am truly grateful to Caroline for taking part in this extended conversation with me, where we discuss all of the above issues while also taking the opportunity to dish on celebrities…just a teeny bit.
Claudine Ise: Your show at Roxaboxen is titled “Happiness Machines,” which for me signifies any automated something that can deliver quick (and temporary) shots of pleasure on demand. There’s something intrinsically connected to human instinct and biology there too. Philosophically, the happiness machine relates to Robert Nozick’s idea of the pleasure-giving “experience machine” — Nozick’s thought experiment that asked people to consider whether, if given the choice, they would prefer to live in a pleasure-filled virtual reality over real life. The idea of the “happiness machine” has historical resonance too: Herbert Hoover used the phrase in a speech he made to advertising executives: “You have transformed people into constantly moving happiness machines that have become the key to economic progress.” His words presaged America’s transition from a needs-based economy to a desire-based one — ironically, as Hoover himself presided during the Great Depression.
Cut to 2010, when Coke puts out a YouTube video that, amazingly, referenced Hoover’s idea with a pretty astounding lack of self-awareness – the video depicted a kind of advertising stunt, the Coca-Cola company put this special “magical” coke machine on a college campus, the coke machine gave students balloons or dozens of cokes to distribute to everyone, or flowers, pizza, submarine sandwiches — all delivered by human hands through the slot– after it received coins for a single coke. When one of the students in the video says something like, “aw I just want to give it [the machine] a hug…Thank you Coke!” – that was pretty chilling. I don’t have anything against Coke as a brand–it was just the perfect smooth execution of an idea by a corporate entity, and how perfectly the students appeared to buy into it – literally speaking and, if what appears on the video is to be believed, emotionally speaking as well–that grossed me out.
And now, you as an artist have created your own brand of energy drink as part of your project “Psycho Dream Factory.” I tasted one from that flowing pile, and was shocked at how delicious it was (I like how the empties were put back into the pile, too, so it’s a pile of plenty and a pile of trash in one). It would have been even better if it were chilled, but – this tasted just like liquid hard candy! When I popped the top this disgusting sweet smell wafted out of the can, like a vapor, but the taste itself was really good. Anyway, tell me about what “Happiness Machines” means to you, how you would define or describe what a “happiness machine” is in 2011, and how it functions in our culture.
To read more go here.